We only collect personally identifiable information on a voluntary basis. We do not require that you provide this information to gain access to our sites, and we do not require you to disclose more information than is reasonably needed to participate in an activity on our sites. We collect personally identifiable information primarily to e-mail updates and news, for entry into promotions and to notify subsequent winners, to send out brochures, etc. via regular mail to subscribers, and to respond to your questions or suggestions. We do not sell any information we gather at our web sites to anyone outside of our hotel, and it’s affiliates. We do not transfer or disclose any information we gather at our web sites to anyone outside of , and it’s affiliates, without your prior consent, except (1) in cases where we believe in good faith that we have a legal obligation to disclose such information, and (2) to certain suppliers that assist , and it’s affiliates, in maintaining and managing the activities on its web sites. Please be assured that these suppliers are legally obligated to maintain the confidentiality of this information and do not acquire any rights to use your information for their own benefit. We may share non-identifiable aggregate information about our users (for example, the % of male and female visitors to our sites) with advertisers, business partners, sponsors, and other third parties in an effort to customize or enhance the content and advertising on our sites for our users.